Mindfulness can be defined as a “psychological process of bringing one’s attention to experiences occurring in the present moment”.
When was the last time you asked for a referral?
This week? This month? Never? Here at SBCA, asking for referrals is something we do as a matter of course as part of our lead generation efforts. Why not try it for your business and ask your happy customers? These are my top tips for where you could start, based on our experience. Chris’s top […]
Breaking compromises
When you think of a compromise, you probably think of an agreement that’s reached by both sides giving ground so that the new status quo is acceptable to both.
Maintaining client relationships
One of the things many big businesses get spectacularly wrong is their approach to maintaining relationships with existing customers.
The 80/20 Rule
Italian economist Vilfredo Pareto (1848–1923) observed that 80 per cent of the healthy pea pods he harvested came from just 20 per cent of the pea plants in his garden.
Resolving complaints
When it comes to failed customer service, everybody’s got their favourite horror story. People love to share tales of how businesses mess up. However, what really matters is not what went wrong, but how the situation was handled.
Getting your price right
When you are deciding how to price your products and services, it can be tempting to look at who you consider to be your main competitor, seeing what they charge, then knocking a bit off so you undercut them.
Systemisation reduces costs and improves efficiency
Have you ever wished you could clone yourself, so you could grow your business and still be sure everything was done consistently and in the right way?
The power of customer surveys
Done right, customer surveys can bring tangible benefits to your business. In this article I share resources and tips on how to get the most from customer surveys.