Whatever the size of your business, now is the time to really market yourself. Marketing is so important right now – we are living in a very competitive environment, new products and services are constantly being developed and all businesses need to make sure they are up with, and preferably, ahead of the competition. Many […]
Tips for Effective Meetings
Meetings are a fact of life in business. Some people love them, others think they take up too much time. The key is to ensure that meetings are effective and time efficient. Here are a few tips to help you get the most out of meetings. Start on Time Time keeping is essential. Start every […]
What’s your PR Strategy?
No matter how big or small your business you need a PR strategy. Even the smallest start up business can have a simple PR strategy which uses local press, social networking and email marketing to raise the profile of the firm with very little financial cost. Identify your target market To begin with you must […]
Meeting the Expectations of Today’s Workforce
The current economic environment continues to challenge businesses. As such, having the right team in place is key to the success of any business. As firms focus on recruiting the best talent they are no longer seeking employees that can merely get a job done. While traditional recruitment strategies may have focused on finding a […]
Becoming a more customer centric business
Knowing that your business needs to be customer centric (focusing on customer’s needs and wants) is one thing. Knowing how to go about introducing this customer-focused culture is something else entirely! Here are some tips to help you implement the changes necessary to become a more customer focused business: Create a Vision As a business […]
Developing KPIs for Your Business
The competitive environment that businesses operate in makes it imperative to have the right systems in place in order to gauge business performance. Reporting of performance against Key Performance Indicators (KPIs) among your team will allow informed decisions to be made. KPI selection and adoption should be a considered process, with periodic refinements based on […]
Build your Company’s profile with PR
PR provides an effective way of engaging with your target audience when announcing a big event (such as an upcoming webinar or speaking engagement), sharing news of a great achievement (such as a business award) or simply informing the market of a new product or service offering. Here are some top tips which can assist […]