Communication is as much about non-verbal communication and listening as it is about speaking. Here are some crucial concepts that managers often forget: Listen with intent Most of us believe we have great listening skills. The fact is, most of us don’t listen well at all. Effective managers purposefully listen. They can easily change how they […]
The Benefits of Employee Surveys
It is expensive and time consuming to hire new employees. As such, businesses need to focus on keeping their staff satisfied in the workplace. Surveys provide vital feedback to management on matters such as: Compensation In general, management should have an idea if employees are satisfied with their current compensation. However, you will never really […]
Generating PR for Your Business
Generating PR for your firm is all about telling a story, raising awareness and ensuring that when a potential customer needs your product or service, your brand is the name that springs to mind first. If you really want to raise the profile of your business, you will need to develop a PR campaign, which […]
Tips for Improving Client / Customer Relationships
One of the most important parts of any business is maintaining and enhancing relationships with clients. This makes the time spent on a project more enjoyable, satisfying and effective. Improved relationships also improve the chance that the firm will get referrals and future business. Be clear and open with client This is the number one […]
Word of Mouth Marketing
‘Word of Mouth’ is still one of the most effective marketing techniques, online or offline. In today’s tough market, businesses are fighting for their share of sales. If you can create a reputation and get people talking, you can win new business for your firm. The best thing about word of mouth marketing is that […]
Ensuring your Strategy Works at all Levels of your Business
High-level strategy gives direction to the management team of a business. However, such high level plans can often prove to be of little use to other workers within the organisation. Aspects of the strategy must be distilled down to actions and plans which will drive the various areas of the business towards the common goals […]
Tips for Motivating your Team
Learning how to manage a team effectively is one of the most difficult skills any manager has to develop. Keeping your team motivated, enthused and focused on the firm’s goals is critical to the success of your business, but how do you do that exactly? Here are a few tips to help you motivate your […]
Getting your “Elevator Pitch” Perfect
Our “elevator pitch” is the short, concise answer to “What do you do” that you can give in the time it takes you to move up a couple of floors in an elevator with someone. So, if you were to write your elevator pitch today how would you do it? Here are a few tips: […]
Beginning the Marketing Journey
Marketing plays a key part in business development. So, what do you and how do you do it? First of all, remember the golden rule – “If nobody knows who you are, what you do and the how they could benefit from your product or service, the phone will never ring and you will fail […]