Due to the turbulence of the current economy, businesses today are having to adapt to constant market shifts. The businesses that adapt best to this “new normal” will thrive as the market improves over the coming years. Every market changes, but some change faster than others. For example, the iron ore industry moves much slower […]
PR Programmes Must Have Objectives
In order to maximise return on investment, PR programmes should serve an actual purpose. PR for the sake of PR will most likely fail to produce a tangible result. Instead, each PR programme your business undertakes should tie in with at least one strategic objective of your enterprise. For example, your strategic objective could be […]
Get More out of Meetings
Meetings are a necessary evil. However, they are time consuming, resource intensive and can often prove to be inefficient if attendees are not prepared. Here are some top tips to help you to make the most of your meetings. Create an Agenda Agree an agenda for each meeting and circulate the agenda prior to the […]
Make the Most of Blogging
Until relatively recently, blogging was often perceived as an online diary for individuals to share their opinions and personal experiences. However, a blog today can be a powerful marketing tool. Whether you want to create web traffic, grow your online community, build relationships with customers, position yourself or your company as an expert or ‘soft-sell’ […]
Motivate your Team for Success
Motivating employees towards success is one essential ingredient in maintaining a vigorous, cost-effective, serviceable and productive business. One of the toughest challenges faced by business managers in today’s difficult market is maintaining employee motivation over the long term. Reward One way to motivate your team is through rewards and incentives, given with the intention of […]
Mentoring your Upcoming Talent
Business leaders are not born – they are created. Effective training and mentoring are the foundations of most successful managers, chief executives or business owners. Business leaders of the future must learn from those that are in leadership positions today. Future proofing your business means investing in your people to create the next generation of […]
Project Management
In today’s hyper-competitive business world, project management has become an essential skill for managers. As businesses grow and develop they need to adapt to change. A good project manager can ensure the successful delivery of projects that help to move the business forward. Time management Projects are temporary in nature with a pretty defined beginning […]
Using Twitter as a PR Tool
Many businesses use Twitter as part of their social media strategy but many fail to utilise it properly as a publication relations (PR) tool. Some businesses view the 140 character limit per post as a negative but that is potentially due to a lack of understanding in terms of how best to use Twitter. The […]
How to Acquire New Customers
Growing your business in the current economic climate is challenging to say the least. As such, businesses need to think of new, often more radical ways of growing their revenue. Cost cutting is a quick and easy fix – less cost in a more efficient business generates a greater profit. This works, as long as […]