Your firm’s brand isn’t what you say it is. Your brand is what your customers say about your firm when they speak to others about your business. The brand is the personality your business has developed through your leadership and the systems you and your management team have put in place. Customers will be treated […]
Overseas Expansion
Overseas expansion Given the increasingly global business world that we all now inhabit, perhaps 2016 is the year to consider expanding your business into overseas markets. Consider these factors when creating your overseas expansion strategy: Economic conditions: Probably the most important factor to consider is the economic performance of the country in which you want […]
Setting staff goals & objectives for 2016
Motivating and retaining talented employees is important in any business. Setting goals, standards and objectives for employees and putting an appropriate appraisal process in place allows your team of people the opportunity to have their hard work recognised by the business. The best way to do this is to clearly set out and agree expectations […]
Tips for going paperless!
Many businesses recognise that going paperless is the future. Converting physical into digital files and storing them in an organised system has multiple benefits, not least protecting the environment. A firm can also benefit from reduced operational costs, increased working efficiency and protection against data loss as electronic files can be backed up quite easily. […]
Marketing Messages – Getting to the point!
Regardless of the type of business that you run, your customers will have one thing in common. As a result of technology, they are bombarded by marketing messages. Customers are more time-poor than ever before so if you want your marketing communications to stand out, you should consider cutting down the length of your messages […]
Hashtags – Getting more exposure on Social Media
Hashtags were first created by an early Twitter user as a way to keep up with new abbreviations and trending phrases. While they were originally implemented into the Twitter platform, hashtags can now be used across a wide variety of social media sites. The proliferation of hashtags is truly incredible. What began on Twitter has […]
Is your company carrying out Research & Development (R&D)?
The Government is concerned that many small businesses are not taking advantage of the generous tax breaks for undertaking R&D. For this reason they have introduced a new “Advance Assurance” process to check whether the company’s activities qualify for relief. Feel free to contact us if you wish to discuss this further.
Some customers are more equal than others
Businesses will always say that all of their customers are important to them. However, when it comes to making money, your best customers are always going to be the ones who buy the most from you. So how do you identify which customers you should focus on? First segment your customer list, and separate your […]
The 80 / 20 Rule
The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto who, while […]