When innovation and business objectives are equally valued, broadly promoted and fully communicated, a culture naturally exists that fosters alignment of the two. In order to achieve this cultural shift, top-down business objectives need to be communicated throughout the firm. It then becomes your team’s responsibility to align their innovative activities to support the objectives […]
Communication keeps your business on target
As a manager there will be situations in which you will have to communicate a new policy or process, understand issues that are impacting on the delivery of results or poor performance, present a report or business case to secure additional resources and so on. Good communication skills can help you to keep your business […]
Weekly Planning
To get where you want to go, you have to plan the journey. Many business people engage in yearly or even monthly planning, but what about weekly planning? If you want to work more effectively and get more done, you need to plan each day of your week. Monday’s are tricky days; they tend to […]
Marketing, Analytics & ROI
Over the last few years marketers have improved in the analytics arena. Today, most marketing teams are tracking results in some shape or form as more tracking tools are made available. There are web analytics, predictive analytics, business analytics, business intelligence tools and more. The question is, with so many tools and measurements at our […]
Public Relations (PR) Strategy
PR should be an integral part of any business’s overall marketing plan. Some businesses think that social media and PR are the same thing but social media is a channel through which to broadcast your PR message. Every business should have a PR strategy, even if that business already has a regular stream of customers. […]
Implementing Your Business Plan
Many are familiar or have maybe even worked with teams who set strategic goals for the organisation, but fail to create an operational process to achieve them. A disproportionate amount of time is spent on the strategy compared to the detailed plan of implementing and executing that strategy. All too often, managers attempt to point […]
Managing Business Growth
Growth is essential to any business. Why? If your firm is not growing then it is losing ground to its competitors. In some instances, the firm will be able to attract better staff as a result of being a more efficient and significant player in its chosen market. Other benefits provided by growth are the […]
Executing Strategy
Failing to plan, plan to fail. We all know this. However, many businesses who create a strategy or business plan fail to execute it to any significant degree. This is because it requires change, commitment, innovation, leadership and numerous other things to align your business in a way that facilitates the execution of your plan. […]
Mapping the Customer Journey
Customers of a business go on a journey that turns an initial enquiries into a sale. The best businesses really understand the journey they take their customers on. Some businesses call it Customer Experience Mapping, others call it Customer Journey Mapping and some even refer to Customer Touchpoints. The thing to understand is that the […]