Diversity is an economic and legal priority in business. It increases the bottom line, encourages innovation and steers businesses away from legal issues. Business owners, managers and employees at every level need to find ways to embrace and respect diversity in their departments and across the entire business. We all have biases Bias is a […]
How to write a perfect Press Release
A well-written press release should be short, to the point and contain all the essential information in the first paragraph. Most importantly, it should be a story that be published without too many changes as, all the facts are there and the content is well structured. Here are a few tips to help you to […]
Email Etiquette
These days, everyone is under pressure. We respond to email from computers, tablets and smartphones. We are all working harder and sometimes we can fall into bad habits when it comes to our email etiquette. Here are a few tips to help counter this: Open emails quickly and respond It is very frustrating to send […]
Selling your Company? Shares or Assets?
The Corporation Tax deduction for acquired goodwill and other intangible assets that has been available to companies since April 2002, has meant that companies buying other businesses have generally preferred to buy the trade and assets rather than the shares in the target business. However, the vendors would normally prefer to sell their shares in […]
Why your business needs a grievance procedure
As an employer, you need to have reasonable procedures in place to resolve workplace disputes. Those procedures cover two areas – your complaints against an employee or where your employee has concerns, problems or complaints. Where one of your employees has concerns, problems or complaints about their working conditions or relationships with colleagues, these are […]
The benefits of Digital Marketing
Digital marketing has become a normal part of doing business these days. This kind of marketing has gained popularity because it is effective in reaching a wider target market, since a huge number of customers spend their time online. Mobile devices have made this even easier because customers and targets can access the internet on-the-go […]
How to design emails for small screens & mobile devices
How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more and more emails are opened on a mobile device. So, when it comes to your business’s approach to email marketing, you need to make […]
Getting your content right
We often hear that content is very important for digital marketing, but sometimes it is difficult generate ideas for new posts. Here are a few ideas for content creation to help keep your customers engaged: Product or Service Tips Offering some quick tips on how to use your product or service will create content that’s […]
Public Speaking – Engage with your audience!
One of the main differences between an average speaker and a good speaker is that a good speaker possesses the ability to engage with people and really capture their attention. Good speakers are aware of how to make a connection with their audience. Here are a few tips to help you really engage with your […]