Public relations (PR) is hard to define and sometimes even harder to measure. The most succinct definition is that it is a management function that executes a specific plan of action that deals with an individuals or organisations impact on public interest through its procedures and policies. PR also evaluates public attitudes. The ways to […]
Corporate Social Responsibility (CSR) as a profile raising tool
Whether establishing a business-charity partnership or organising for a group of staff to volunteer in the local community, CSR is part of being in business. CSR is a great way to engage your staff, build teams and fulfil your business’s role as a responsible part of the wider community. Large businesses often run substantial CSR […]
Managing your Inbox
A never-ending inbox of emails is the cause of long working hours, stressed out managers and procrastination. It is also the reason why many people feel that they are so ‘busy’ when in fact they are often busy doing the wrong things. A full, un-manageable inbox can distract you from what you should be doing. […]
Creating the right culture
Corporate culture is essentially the way you and your team do things day to day in your business. Some businesses focus on creating a culture that is high performance, while others focus on being people-friendly. Generally speaking, people leave a firm because of the people in the business, rather than the firm itself. Getting the […]
Hunger Marketing
A hunger marketing strategy is simple to operate. The business brings products to market with an attractive price to lure potential customers then restricts the supply, resulting in an imaginary shortage that can raise prices and therefore generate higher profits. “Branding” is a factor that runs through the whole hunger marketing operation and the strategy […]
Google Wallet – What’s it all about?
With a full launch of the Google Wallet app due in the UK soon, many businesses are starting to consider how they might use the technology to attract new customers and make life more convenient for existing ones. So what is it and how does it work? The technology essentially allows your smartphone to take […]
Effective Delegation
We all understand the importance of delegation, yet very few know how to do it properly. Here are a few tips to help you delegate work effectively. Realistic Deadlines It is important to note that overloading your team will have a negative impact, so before you delegate work make sure that you understand how much […]
Being a Better Manager / Leader
Today’s challenging business environment requires more from managers and business leaders. Here are a few tips to help you focus on being more effective. Work to Your Strengths Many of us spend too much time worrying about our shortcomings. Try to focus on the things that you are good at and use these strengths for […]
Getting the Induction Process Right
In a world where the latest generation of “millennial” workers are prone to changing jobs, the importance of a good employee induction plan can no longer be ignored. In order to get your induction process right you need to consider: How long it takes new employees to become a productive member of the team How […]