One of the most important parts of any business is maintaining and enhancing relationships with clients. This makes the time spent on a project more enjoyable, satisfying and effective. Improved relationships also improve the chance that the firm will get referrals and future business. Be clear and open with client This is the number one […]
Word of Mouth Marketing
‘Word of Mouth’ is still one of the most effective marketing techniques, online or offline. In today’s tough market, businesses are fighting for their share of sales. If you can create a reputation and get people talking, you can win new business for your firm. The best thing about word of mouth marketing is that […]
Ensuring your Strategy Works at all Levels of your Business
High-level strategy gives direction to the management team of a business. However, such high level plans can often prove to be of little use to other workers within the organisation. Aspects of the strategy must be distilled down to actions and plans which will drive the various areas of the business towards the common goals […]
Tips for Motivating your Team
Learning how to manage a team effectively is one of the most difficult skills any manager has to develop. Keeping your team motivated, enthused and focused on the firm’s goals is critical to the success of your business, but how do you do that exactly? Here are a few tips to help you motivate your […]
Getting your “Elevator Pitch” Perfect
Our “elevator pitch” is the short, concise answer to “What do you do” that you can give in the time it takes you to move up a couple of floors in an elevator with someone. So, if you were to write your elevator pitch today how would you do it? Here are a few tips: […]
Beginning the Marketing Journey
Marketing plays a key part in business development. So, what do you and how do you do it? First of all, remember the golden rule – “If nobody knows who you are, what you do and the how they could benefit from your product or service, the phone will never ring and you will fail […]
Build up Your Marketing Machine in 7 Steps
Whatever the size of your business, now is the time to really market yourself. Marketing is so important right now – we are living in a very competitive environment, new products and services are constantly being developed and all businesses need to make sure they are up with, and preferably, ahead of the competition. Many […]
Tips for Effective Meetings
Meetings are a fact of life in business. Some people love them, others think they take up too much time. The key is to ensure that meetings are effective and time efficient. Here are a few tips to help you get the most out of meetings. Start on Time Time keeping is essential. Start every […]
Meeting the Expectations of Today’s Workforce
The current economic environment continues to challenge businesses. As such, having the right team in place is key to the success of any business. As firms focus on recruiting the best talent they are no longer seeking employees that can merely get a job done. While traditional recruitment strategies may have focused on finding a […]