This valuable allowance is due to start for all businesses on 6 April 2014, and simply exempts the employer from the normal employer NICs of 13.8% of the earnings paid. The mechanics are that the allowance will be obtained via standard payroll software and HMRC’s RTI system. A facility will be added to the RTI […]
Tips for Media Interviews
As a business owner or manager, you will most likely have to speak to the press or media at some point in your career. Here are some tips to help you deliver a compelling message when engaging with the press: Create a Headline Every time you give an interview, the journalist / reporter should walk […]
Strategic Alliances
In the current economic climate, businesses must look at new ways to win customers. As such, many firms are now looking at strategic alliances which allow them to access new segments of the market. If properly executed, a strategic alliance can be good for business and good for the consumer. A strategic alliance is similar […]
Pinterest Marketing Strategies
With over 27 million unique visitors and in excess of 200 million page views a day, Pinterest is one of the fastest-growing social media sites out there, so it’s all the more important to leverage it in all aspects of your online marketing efforts. Here are some ways to use Pinterest as part of your […]
Adapting to Changes in the Market
Due to the turbulence of the current economy, businesses today are having to adapt to constant market shifts. The businesses that adapt best to this “new normal” will thrive as the market improves over the coming years. Every market changes, but some change faster than others. For example, the iron ore industry moves much slower […]
PR Programmes Must Have Objectives
In order to maximise return on investment, PR programmes should serve an actual purpose. PR for the sake of PR will most likely fail to produce a tangible result. Instead, each PR programme your business undertakes should tie in with at least one strategic objective of your enterprise. For example, your strategic objective could be […]
Get More out of Meetings
Meetings are a necessary evil. However, they are time consuming, resource intensive and can often prove to be inefficient if attendees are not prepared. Here are some top tips to help you to make the most of your meetings. Create an Agenda Agree an agenda for each meeting and circulate the agenda prior to the […]
Make the Most of Blogging
Until relatively recently, blogging was often perceived as an online diary for individuals to share their opinions and personal experiences. However, a blog today can be a powerful marketing tool. Whether you want to create web traffic, grow your online community, build relationships with customers, position yourself or your company as an expert or ‘soft-sell’ […]
Motivate your Team for Success
Motivating employees towards success is one essential ingredient in maintaining a vigorous, cost-effective, serviceable and productive business. One of the toughest challenges faced by business managers in today’s difficult market is maintaining employee motivation over the long term. Reward One way to motivate your team is through rewards and incentives, given with the intention of […]