Just because you’re good at what you do, it doesn’t mean you’ll get referrals for new business. Many business owners know that the best source of referrals is from satisfied customers. They go about doing great work and making their customers happy, then wait for the referrals to come in. To a degree this works, […]
Not all Customers are Equal
Most business people are familiar with the idea that 80% of your revenue comes from 20% of your client base. As in any business, your best customers are the ones who buy the most from you. Yes, all customers are important, but not all customers are equal. In order to truly focus your business on […]
Employee Engagement and Staff Turnover
We all know that the best employees are engaged and highly motivated. However, most businesses don’t consider the relationship between employee engagement and employee turnover. Do those with the highest levels of engagement have the lowest turnover, and vice versa? Research shows that companies with highly engaged employees experience significantly higher employee retention rates. Additionally, […]
Effective business development meetings
No matter what type of business you run, you need to network in order to build your business. Effective networking involves a lot more than simply handing out business cards. Here are a few tips to help your business development meetings produce the business relationships that you want: Sort your contacts Try to get a […]
Measuring PR
Public relations (PR) is hard to define and sometimes even harder to measure. The most succinct definition is that it is a management function that executes a specific plan of action that deals with an individuals or organisations impact on public interest through its procedures and policies. PR also evaluates public attitudes. The ways to […]
Corporate Social Responsibility (CSR) as a profile raising tool
Whether establishing a business-charity partnership or organising for a group of staff to volunteer in the local community, CSR is part of being in business. CSR is a great way to engage your staff, build teams and fulfil your business’s role as a responsible part of the wider community. Large businesses often run substantial CSR […]
Creating the right culture
Corporate culture is essentially the way you and your team do things day to day in your business. Some businesses focus on creating a culture that is high performance, while others focus on being people-friendly. Generally speaking, people leave a firm because of the people in the business, rather than the firm itself. Getting the […]
Hunger Marketing
A hunger marketing strategy is simple to operate. The business brings products to market with an attractive price to lure potential customers then restricts the supply, resulting in an imaginary shortage that can raise prices and therefore generate higher profits. “Branding” is a factor that runs through the whole hunger marketing operation and the strategy […]
Google Wallet – What’s it all about?
With a full launch of the Google Wallet app due in the UK soon, many businesses are starting to consider how they might use the technology to attract new customers and make life more convenient for existing ones. So what is it and how does it work? The technology essentially allows your smartphone to take […]